OOH Predictions

After a year of such tremendous uncertainty, it may seem foolish to make any predictions for the future. Up until early 2020, out-of-home was expected to continue to grow at a breakneck pace due to a variety of factors. Better measurement and targeting capabilities, expanded aggregate network reach, and more programmatic interoperability all contributed to sustained increases in interest for …

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Billboards Versus Google and Facebook Ads

On how billboards can compete with Google and Facebook In the billboard industry there’s been a lot of work in how we create attribution…At the end of the day you’re never going to out facebook facebook and your never going to out google google with a board.  So what you really have to focus on when you’re talking about digital …

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OOH Sales Proposals Part 2

Needs and Objectives Rationale. Why Out of Home Why Your Company Today I’ll cover the last four parts of a killer sales proposal. 5.  Creative Clients spend 80% of their efforts on “where” to advertise and only 20% on “what” to advertise. Your aim is to entice the prospect with better targeted creative that gets a response. Prospects will get …

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OOH Sales Proposals

Selling is the changing of minds; a sales proposal is the playbook for that change. After the data gathering meeting return with a proposal for the client within 2 to 4 business days. Get the client’s agreement about timing. The impact of your proposal declines every day you delay. If you estimate creating the proposal will require an extended amount …

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